Sally's Speaking

The Stats are in! Video is the #1 Content Type. Source HubSpot Yes! Having a Book Trailer or Promo Video is the Media of choice. For 2 years running, Hubspot has confirmed the #1 form of media used within content strategy is Video. This is great news for those of you have Promo videos already created. Blogs are at #2 and the great thing about a blog is that you can also add your video in there too, so you can hit the top 2 spots with ready to go content!   I am a big fan of Hubspot, not only do they update me on marketing trends but also they have some fantastic features on their website - as well as free services. They also have FREE blog tempates to help you write an engaging Blog, you can get a copy  here .    Now back to that all important Video of yours..... G athering engagement on your video will only work if it is used correctly. So here's a quick run down of where to use it:   The #1 channel is Social Media, with Instagram and Facebook being the to...

Why You Should Use Video to Promote your Books & Audiobooks When I find a problem, I like to research it. Read about it, watch videos about it and then.....I want to use all that knowledge and fix it myself. So what's the problem you ask?  Well, its promoting my Audiobooks. Not one to let a problem stop me from moving forward, off to the web I went! A very long time later after reading lots of articles, blogs and falling down many a sales funnel and exhausted from watching tens of webinars. I found that the ultimate thing I can do is to make my social media posts stand out and grab as much attention as possible. There are soooooo many things you can do to get posts seen but ultimately I ended up scrutinising examples of Book Trailers, because of course I saw them & was hooked. I mean the good ones are brilliant, a proper cinematic experience in a minute or so that really sets the scene, but they were out of my price range and probably many an indie author too. Then the more...